Website Audit is best way to know what type of problem existing in your website. After Site Audit you get solution help to correct those error.
But before site start of site audit you must know what is should you care more as site auditing tool show complete analysis. So you must identify and set priority to which on should be care must.
What is an SEO Audit?
An SEO audit To analyse Site to improve your SEO campaign. The goal is to identify weak points in your campaign that are hurting your performance. This process will give you a list of action items that you need to fix. If you take action on this list, you should see improvements in your SEO performance.
How to set Priority To fix problem after Audit:
After site audit you get site audit report and Tools show audit reports in color format so you identify problem easily.
Choose your goals
The most important stage is defining goals, including what to expect following an SEO analysis, and what an SEO analysis can do for you:
- finding technical problems
- optimizing content
- using all the bonuses from SEO
- identifying poor posts
- improving the best that you already have
- increasing loading speed
- increasing traffic
Audit Tools Color are Red for Error that should taken care immedietly, Orange color reports
can care later on and green color reports show your site pass that test.
SEO Audit Checklist:
1. Site Architecture
2. Technical Analysis
3. HTML Use/Analysis
2. Competitor Analysis
3. Keyword Analysis
4. Webmaster Tools
5. Content Analysis
6. Link Analysis
7. Social Media
Canonical URLs (Best Page Addresses)
- Access to pages on domain (www vs. non-www)
- Home Page linking consistency
- Capitalization/Lower Case (capitals in domain name ok, in folders and files a potential problem)
- Print Versions (CSS Rather than crawlable duplicate PDFs/Docs
- Canonical Link Elements – do they match up right?
- Rel Prev/Next link elements for paginated pages?
- Internal Redirects (internal 301 redirects avoided)
- Correctly formatted
- Includes all it should (including cart pages, email referral pages, login pages)
- Includes link to XML sitemap or XML Sitemap Index
Meta robots noindex/nofollow
- Used Appropriately
- Used on pages that a deep crawler might try to index (like form and search results pages)
Category/Site Structure (URLS and Information Architecture)
- Unique and User Friendly
- Use of appropriate category and sub-category link structures
- Customer orientated rather than feature orientated
- Provides tasks/Options for different personas
Choosing File Names
- Uses hyphens as word separators
- Avoids Keyword Stuffing
- If file names to be changed, links on site changed, and 301s set up for external visitors
Custom Error Page
- Sends proper 404 code status
- no soft 404s
- Helpful to visitor (navigation, directories, search)
- Organized into user friendly and user oriented categories
- Provides links to most important pages
- Avoids using too many links
- Doesn’t include 404 or links that redirect internally
- Properly formatted (XML proper encoding)
- Uses only canonical
- No 404 and no internally redirected pages
- Submitted to GWT and Bing Tools
- OS/Server/CMS/Catalog Considerations
- Server Status: Messages 200, 300, 400, 500
Secure Server | HTTPS Protocol
- No error messages
- No https bleed-over to pages that aren’t supposed to be https
- No certificate authority errors
Search Friendly Links
- All links to be indexed reachable by text-based links or “href” and “src”.
- Broken and Redirected Links
- Broken links identify, links removed or replaced
- All 301 redirected links replaced with direct links
- Checked for broken links and redirects and replaced where appropriate
- Pages linked to checked for repurposed content
- Internally (see canonical section above)
- Mirrors identified and disallowed/noindexed as appropriate
- Substantially duplicated content on self-owned other sites
- Substantially duplicated content on other sites removed (friendly email, AUP letter to host, DMCA)
- If Ajax is necessary, is Google’s hashbang approach used?
- Avoid session IDs in URLs
- Avoid excessive multiple data parameters in URLs
- Avoid excessive processor calls
- Avoid calls to multiple servers as much as possible
- Avoid keyword insertion pages (pages were the content is substantially the same except for keywords that are inserted into the pages).
- Keep boilerplate (disclaimers, copyright notices, other text that appears on most pages) that exists on templates light.
- Label page segments semantically well (the div class for those could be things such as header, footer, sidebar, advertisement, or whichever is most appropriate.)
Page Load Times
- Images compressed for right dimensions and for file sizes?
- GZIP or Deflate used?
- Base 64 encoding for images avoided?
- Long browser caching dates?
- CDN in use where appropriate?
- Other Page Speed considerations
- Navigation of indexable pages possible without accepting them?
Deprecated HTML/HTML Validation
If invalid, are errors the type that will harm SEO?
Cascading Style Sheets (CSS)
If invalid, are errors the type that will harm SEO?
- Relevant to the content of the page and be keyword-rich.
- Meaningful and able to stand on its own as a description of the page it titles.
- Persuasive and Engaging to those who see it out of context
- As unique as possible compared to other titles on the site
- If the name of the site appears in the title, it should be at the end of the title, and not at the beginning, unless it is the home page.
- No more than ten words or roughly 60-70 characters in length.
- Unique if possible compared to titles from other sites.
Meta Description Elements
- Descriptive of the content of the page
- Includes the main keyword phrase the page is optimized for
- Engaging and persuasive to viewers who see it out of context (search snippets or social shares)
- Around 25 words or 150 characters in length
- Well written sentences, using good punctuation
- One sentence preferable, but two alright if keywords are in the longer sentence
- Preferable to have keywords as close to the start as appropriate
- Top level heading should describe the content of the page
- Lower level headings should effectively describe the content they head
- One top level heading preferable per page
- Headings should be used like headings in an outline, in proper order
- Main and subheadings can, and should contain targeted keywords if possible and appropriate.
- A heading element should not be used for the page logo
- Headings for lists and sections in page navigation should use CSS to style them rather than heading elements.
- For bold text, use the “strong” HTML element.
- For Italics text, use the “em” HTML element
- Use Strong and Em to highlight the use of keywords and related words
- When bolding or italicizing other text on a page, use CSS to style how it looks
- Don’t over use bold or italics – emphasizing too much means emphasizing nothing.
- Use alt text for images on a page that are meaningful
- Use captions for images on a page that are meaningful
- A caption for an image should be contained within the same HTML element as the image (like a div)
- Select images that are meaningful that are related to the keywords optimized for
- Use the chosen optimized keywords in the alt text and captions where appropriate
- Use file names that reflect those keywords where appropriate.
- Use hyphens to separate words in image file names.
- Use alt=”” for images that aren’t meaningful like decorations or bullet points
- Use alt text for logos that are descriptive of the business or organization
- Larger images with better resolution might be ranked a little better than smaller and lower resolution images.
- Alt text should not be a list of keywords, but can contain a keyword phrase.
- Alt text shouldn’t be more than 10 words or so.
- Avoid keyword stuffing alt text, captions, and image file names.
- Keywords should be used in anchor text
- If the keywords for a page being pointed to aren’t used, related terms should be
- Anchor text used in navigation should be descriptive of what is on the page linked to
- Anchor text should not use generic terms such as “click here.”
- Anchor text shouldn’t be longer than 10 words or so if possible
- Anchor text shouldn’t be stuffed with multiple keywords
Meta Data optimization
- Search engines do not use Dublin core meta tags
- Search engines do not use the revisit meta tag
- A robots index, follow tag is unnecessary and redundant
- a NOODP will keep Google and Bing from using Open directory project titles instead of title element titles, if the site is even listed in DMOZ
Keyword Research, Selection and Implementation
- Are relevant, competitive, appropriate and popular keywords being used on the pages of the site?
- Are those keywords being used effectively on those pages?
Keyword Focusing | Mid- to Long-Tail Key Phrases
- Do the main pages of the site focus upon more competitive keyword phrases?
- Do deeper pages with less pagerank focus upon long-tail phrases?
Google Webmaster Tools/Errors Analysis*
- Has the site been verified with GWT?
- Has a choice of “www” setting been made? (Doesn’t have to be if domain access issues are addressed)
- Has a targeted country/location been selected? (Doesn’t have to be)
- Have any errors listed been checked upon?
Social Media Audit | Status
- Does the site integrate appropriate social sharing buttons?
- Do the pages of the site provide links to social profiles for the site?
On-Site Social Engagement
- Does the site provide ways to give feedback to the site owners?
- Does the site provide a way to leave comments?
- Is there user generated content on the site, such as reviews and ratings, and does it use rich snippets if so?
- Are there public user/member profile pages, and if so how rich are they in terms of features?
- Is there a forum on the site, and if so, some guidelines for its use?
Have analytics been set up for the site?
- Code on every page
Other Tools To check Site Load :
- Google Page Speed
- GTmetrix (H/T to Mary Green in the comments)
- Web Page Test
- Pingdom Website Speed Test
Online Tools To Audit Your website:
SEMrush Site Audit tool
SEMrush’s website SEO analysis reports will help you find and fix on-site issues and boost SEO-optimization.
Feature of SEMrush Site Audit Tools:
- Check your site’s health with our SEO analysis tool
- Prioritize SEO issues and decide what to fix first
- Track SEO optimization progress
- Find and fix hreflang mistakes
- Ensure the security of your website with HTTPS checks
- Detect all possible AMP implementation issues
- Optimize your internal and external links;
- Add tags where they are missing;
- Make titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines;
- Correct broken images and provide them all with an alt attribute;
- Detect and erase error pages;
- Find duplicate content pages;
- And fix other problems blocking your SEO progress!
Seoptimer.com free and online website review and SEO audit tool. Quick and simple Search Engine Optimization audit tool and website review of any web page. SEOPtimer audit site for SEO, Usability, Performance, Social, Security, responsiveness etc. After the end of audit reports suggest recommendations that need to fixed according to priority basis.
Advantages of SEO audit:
- Improve on page SEO
- Test any subpage
- SEO tips for your website
- Free PDF report
Site Auditor quickly analyzes your site to find all of the desktop and mobile SEO issues that may be keeping your site from ranking on search engines like Google.
Feature of Raven Tools:
Find the issue in website
Find comprehensive search engine optimization (SEO) tools for your site.
Analyse your website for common technical SEO issues and optimisation best practices. Get actionable insights that will help you rank better in search engines.
A great SEO Audit and deep SEO Analysis Tool designed primarily for SEO professionals to review websites’ performance. White-label SEO Reports.
Moz Online SEO Website Audit and Crawl Analysis Tool
Google Webmaster Tools
Google Webmaster Tools is free service by Google to Analyze your Website.
Google Wbmaster Provide Complete Analysis of your Website such As Search Analysis, Links to Your Site, Internal Links, Manual Action, International Targeting, Mobile Usability, Google Index with Indexed Status, Blocked Resources, Remove URLs.
Hubspot Website Grader
Hubspot Website Grader analyze your website and provide perormance details, Page Size, Page Request, Page Speed, Browser Caching, Page Redirect, comparison.
Hubspot Website Grader also provide analysis of mobile version.
Hubspot Website Grader analyze your website SEo details and provide Page Title, Meta
Description, Heading and Sitemap analysis
Hubspot Website Grader Also Provide Analysis of Security loophole of your blog website.
SEO Analyzer by Neil Patel provide Page Level Score, Page Level Speed score with SEO
recommendations which helps to Analyze your website problem and sorting it out.
SEO Analyzer by Neil Patel provide also Provides Page Level SEO analysis which gives complete analysis of your website seo.
SEO Analyzer by Neil Patel analyze your website Social Media Impact on facebook, Tweeter, Google Plus, LinkedIn and PIntereset.
SEO Analyzer by Neil Patel also analyze backlink counter, Indexed Pages,Keyword Used in your website with frequency of occurance of one word, two word, three word.
SEO Analyzer by Neil Patel Analyze Page Level Speed Test.