What is SEO?
SEO stands for Search Engine Optimization, which is a strategy used by web developers to get more traffic to their websites to achieve higher search engine rankings. The sole purpose of SEO is to gain top search engine position so that you can get higher user attention or sell your products.
It involves developing and optimizing a website so that it ranks higher in the search engine. Understanding of search algorithm and optimizing your content as per that.
How Search Engine works?
Crawling: Search engine software crawl all the web pages linked to a website.
Indexing: After fetching all the pages through crawling, these pages are indexed in the database for future retrieval.
Now what happens is interesting, let’s take an example of Google.
When you make a search on Google “what is SEO” Google compare your search string in its database. The database keeps many results that may match to your search string. But based on search engine rank, the best match appears first followed by the rest on the search result page.
Search engine updates their algorithm regularly. You will have to keep a watch on it to bring your website or web page up in the search result.
How to improve Search Engine Rank?
Do on-page and off-page SEO.
The image describes the key elements of SEO, for better understanding, I will broadly divide SEO into two parts:
- Off-Page SEO
- link building
- Using right keywords
- Managing crawls
2. On-Page SEO
It involves working on your website by putting relevant content, decreasing page load time, give appropriate HTML tags.
- Content marketing
The first part is much simpler and process oriented the other part is a gradual process.
Why do we do SEO?
Let’s understand the same in a layman’s language via THE SEO STORY, experts in this thread and the Google already explains otherwise.
Any ranking process should be as follows:
Audit – Full website audit so you know what is going on with the site! If the site is brand new then there is no need for this.
Strategy – Create a strategy based on the audit and the business’s overall goals, this will also give you a ranking timescale.
Keyword research – Researching the most profitable keywords for your business, not just the obvious ones either, dig deep into long tail keywords.
On-page optimization – All the key on-page signals that Google looks, implementing your keywords throughout without over-optimizing.
Backlinks – Generate the baseline backlinks, these are your social account links, press release links, citations and any branded or URL link that helps Google establish relevance for your site.
The powerful links that will take you from page 2 to the top of page 1, authority guest posts, outreach, influence marketing, competition analysis, broken link building etc.