Keyword Research for blog post content is continuous process and need a lot of efforts to find right keyword for your blog post. Keyword as a search query, a word , more than one words or a phrase used in your blog content which make possible for people to find your site via search engines.
Keyword research is the process of continuous researching and choosing words or phrases so that users will likely search directly relate to your blog content, product or services.
Advantage or importance of Keyword Research:
90% online users use search engines to find related information on internet by typing keyword or a keyword phrase. As a search engine’s uses complex set of algorithms and crawl through the enormous amount of webpages indexed and analyzed by search engine spiders. These crawler are basically software that crawls through the content of webpages, which search engines match with keyword phrases used during searches.
So, you know what words and phrases are most important for your website to rank higher. To achieve higher Search Engine Ranking optimize the pages in your site, or your content strategy to help draw qualified traffic and leads to your site.
Some of the Keyword Research Tools:
- Google Keyword Planner
- Moz’s Keyword Explorer
- Keyword Tool
- Google rank checker
- Longtail PRO
- Google Trends
- Moz KW Difficulty Tool