Keyword research is at the core of any SEO, PPC or content marketing campaign. If you aren’t using the right keywords in your blog site, you’re not creating the content for your niche audience. That leads to less traffic, no leads, less audience and less chance to make money form your blog site.
So, You must wanted to know righ keyword research tools the experts were using to get on the competition and build profitable online marketing campaigns.
Here talking Best keyword research tools recommended by the experts.
When it comes to keyword research, SEMrush is a one-stop shop with an impressive list of features .
SEO and PPC research
Search for keywords that perform well on both Google and Bing. Gather in-depth information, including CPC, volume, trend, number of results and ad copies.
Find related keywords and phrase matches
Use the Full Search Report to find relevant alternative search queries for latent semantic indexing or alternative targeting.
SEMrush also analyzes the common keywords found on the top 100 domains for a search term on Google and Bing. These related keywords come with synonyms and other suggested variations.
Research long tail keywords
Take advantage of their bank of low-volume keywords if you’re looking for less competition. SEMrush collects all keywords that have a search volume of at least ten queries per year.
Google Keyword Planner
The Google Keyword Planner is sometimes regarded as the alpha and omega of keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.
The Google Keyword Planner will show you some pretty neat stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more.
It doesn’t give you exact keyword suggestions like FreshKey or Ubersuggest, but it actually takes it a step further and suggests more synonyms and variations than many other tools available.
Ahrefs is one of the most popular keyword tool out there. What I really like about them is extensive detail including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from search engine. This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from search engine. Reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity”
Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time saving.
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.
But if you click on an individual keyword, a second pane pops up showing its difficulty level (from one to a hundred)
Ubersuggest: The best (free) tool to expand on a base keyword and find long tail variations to talk about / include in your article.
Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.
You can even take it further by adding “bounce house ab, ac, ad” to uncover more keywords that you could potentially bid on or use for SEO purposes.
Moz’s Keyword Explorer
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:
Opportunity: Relative CTR of the organic results on a SERP
Importance: How critical the keyword is to your campaign
Potential: A combination of all keyword metrics to help you prioritize
The tool draws on Keyword Planner, Google Suggest, and Related Searches. If you’ve already developed a list of keywords with a different tool, you can easily upload them to Keyword Explorer to get more insights and start prioritizing.
Keyword Planner also offers deeper understanding of why certain pages rank in SERPs based on link and social data as well. This can help you in planning your SEO strategy beyond keyword research.
Long Tail Pro http://www.longtailpro.com
LongTailPro is a cloud based software for keyword research and one of the most popular in this list.
This is a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.
They also have a competition checker, which will make it easier for you to pick the right keyword.
Keyword Tool is a great starting point for keyword data mining. The tool uses Google Autocomplete data to create its database of long tail keyword suggestions.
Anyone using Google’s Keyword Planner for keyword research should also use Keyword Tool. Since Keyword Planner is designed for advertisers, it won’t always show lucrative long-tail keywords that Keyword Tool manages to capture.
This tool is free for the first 750+ keyword suggestions; sign up for the pro version to see data such as search volume, CPC on AdWords, and competition. It also allows you to export your results to CSV.
Search Console (Webmaster Tools):
I believe Search Console is overlooked a lot because it’s a free tool provided by Google. Site owners and SEOs that aren’t using this on a regular basis are short changing themselves. There is a wealth of information related to keywords that people are actually using to find your site on this platform.
Google Search Console:
One of my favorite keyword sources is the variety of terms you already rank for. There are potentially thousands of interesting angles within your key topics to consider (especially if you use the API), plus Google already thinks you are relevant!
Finally, one of my biggest sources of inspiration is finding the common ways your audience searches within your niche through Google’s (or Bing’s, or Amazon’s) suggested answers.
Inboundwriter – http://www.inboundwriter.com/
Inboundwriter helps at the ideation phase. I enter in my proposed title for a post and Inboundwriter will indicate how likely it is that I will rank on Google for these keywords. It will also tell me the related keywords that I should consider in my content.
It’s one of the first tools I use for content ideation, but it’s also great in revealing what your target influencers are already sharing.
Outreach is a huge part of SEO because it’s what gets your content links. Their platform helps me organize my campaigns while also keeping track of any influencer relationships–an essential ingredient to generate high-quality links.
The WordStream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based off of a common theme for easy ad group launches.
SpyFu is one of the best SEO optimization software products on the market. It’s especially useful if you’re trying to analyze and stay ahead of the competition in a tight niche.
Here’s what you need to know about this one:
Uses: SpyFu is highly useful for two important reasons.
Understanding your competition’s SEO platform.
Discovering under-served, un-tapped, or emerging markets.
Features: SpyFu also has several modules.
Compare Websites module
Keyword History module
Domain History module
Related Keywords module
WordTracker is used by small businesses to research keywords, build new links, and develop a strategic SEO platform.
Uses: The three main tools in WordTracker are the:
Keyword Tool (which helps you research keywords)
Link Builder (which identifies inbound link prospects)
Strategizer (which takes a step back and looks at your entire SEO ranking strategy).
SEOBOOK Keyword Research & Suggestion Tools
keyword tool showing top keyword phrases. Features include…
estimated search volumes
estimated bid prices
related search terms
estimated search value (bid price * monthly search volume)
data for the UK market along with the US market
free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
Bing Ad Intelligence
brilliant extension for Microsoft Excel which puts a load of great keyword research data directly into Excel. Bing also offers an online keyword toolset
The first keyword research tool I’ll go over is SECockpit.
Like any other keyword research tool, you pop in a seed keyword and get a list of results. But what makes SECockpit unique is the built-in features that allow you to get an incredible amount of depth on search trends, organic competition and traffic estimates.