Earlier talked about Beginner Guide- Learn Basic Of Search Engine Optimization which outline why we require SEO on blog site. Here talking to Beginners Guide-Learn On-Page Optimization SEO of website.
Search Engine Optimization or SEO have divided in two parts: first is on-page optimization and second is Off-page optimization.
On-Page Optimization is implemented on each and every pages of the website while off-page optimization takes palace outside website such Social Media, External link(Backlink), Marketing(Email, PPC etc)
Before moving ahead it is always better to create a checklist for your task. So Here, creating checklist for On-page SEO.
- Page Title
- Meta Keywords
- Meta Description
- ALT tags
- H1-H5 tags
- Keyword Density
Now elaborating each checklist:
Page Title tag is essential ingredient for any SEO optimization. This is among the most important factor.
If you check carefully, you’ll find that Title tag is Title of a document/page. Try to not exceed Page Title Tag length more than 60 characters.
It is often used on Search Engine Results Pages (SERPs) to display preview for a given page.
If you have little knowledge about HTML structure then it easy to understand Title tag.
<title> Sparkling talk</Title>
Meta Keywords are a series of keywords which are relevant to the page. Meta keywords have Impact on search engine like Google to have value the meta keywords.
HTML syntax to use of Meta Keywords in page:
<meta name=”keyword” content=”your keywords”>
After meta keywords it is meta description which is most important factor for SEO. Meta description is small snippet for page. When user find your page in search engine then read that snippet and then decided to visit that your page or not. So keep description not more than 160 characters.
HTML syntax to use of Meta Description in page:
<meta name=”description” content=”your meta description”>
Meta Robots attribute
This attribute tell search engines what to do with pages.
It has attributes index/noIndex which tell the search engine that show your page in search engine result or not.
also have follow and nofollow which tell the search engine that what to do with links on your pages.
syntax to use Meta Robots in Page:
<meta name=”robots” content=”noindex,nofollow” />
Alt Text Tag
Alt text is used in image optimization. Image optimization is important as search engine crawler also look for alt text of image while crawling your blog site.
Heading tags used to differentiate the heading of a page from the rest of the content.
You can use h1,h2, h3, h4, h5, h6 heading tags.
Google use H1,H2,H3,H4,H5 & H6 as Titles For Page Snippet
Create amazing content Above all, Content of page most important factor of On-page optimization.
If Page Content is have good information, with sufficient keyword then reader spend time to read your content.
Keyword Density show percentage of time keyword or key phrases appear in given web page compare to total word count.
The purpose of a site map is to spell out your Web site’s content and to show both search engine spiders and your visitors where to find information on your site.
Conclusion: On-Page Optimization is must for better page ranking for website.